Head of Digital Marketing
Now 2020 – …..
Associate Digital Director
Sep 2012 – Now 2020
• Managing a team of digital planners and trading team
• Identifying business needs and strategic priorities of clients and changing the mindset
• Determining the best mix of digital media channels to deliver the advertising message to clients’ target audience
• Managing the briefing process between clients, the agency and publishers concerning digital media channels
• Leading the measurement and the reporting process of all digital marketing campaigns’ results in terms of given KPIs, especially for e-commerce and performance oriented brands (ROI, lead measurement…)
• Measuring the correlation between ad spending and sales volume by cooperating with clients’ marketing teams to determine the best practice through clients’ needs.
• Creating digital media strategies integrated with offline media and providing cross channel learnings.
• Developed and shared best practises across, including programatic digital strategies (POOH, Mobile, Display etc ) and online media platforms trainning.
Member , New Trends Board
Jun 2017 – Apr2019
Digital Media Planning S.Executive
Starcom MediaVest Group
Feb 2011 – Sep 2012
• Develop strategic digital media plans to meet the marketing objectives of the clients.
• Analyze campaign performance data to optimize and improve performance.
• Responsible for planning and managing digital marketing communication budgets of clients
• Planning the most effective marketing strategy in the digital marketing platform
• Analysis and detailed reports of the campaigns
Digital Media Planner ; Project Manager
Mar 2010 – Jan 2011
• Work with creative team to develop ad concepts and effective messaging for campaign
• Reporting performance of digital campaigns via ad servers (Sizmek, Admost )
Owner of the Company
May 2008 – Jan 2010
Retail Sales Coordinator
Biletix / Ticketmaster Türkiye
Apr 2005 – Apr 2007